When is the Steam Summer Sale usually held? When is the Steam Summer Sale 2025?

Every summer, the much-anticipated Steam Summer Sale arrives as scheduled, bringing massive discounts on a wide range of games. This sale is not only the best time for players to stock up on games but also a great opportunity to experience both AAA titles and indie games. So, when does the Steam Summer Sale usually start? Below, we will provide a detailed analysis of the characteristics of the Summer Sale, global participation, and how to better enhance the gaming experience for players.

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The 2025 Steam Summer Sale has been officially announced: it will begin at 00:00 Beijing Time on June 26th and last until July 10th, a full two weeks of annual game discount feast, with the exact timing subject to the official activity schedule.

This is a large-scale promotional event launched by Valve Corporation simultaneously across all regions that support the Steam platform. Whether you are in North America, Europe, Asia, or South America, you can participate in this carnival at the same time. Of course, due to publisher strategies or regional policies, a very small number of games may have region-specific discounts or be region-locked, but the main forces will never be absent. The discount strength during the Summer Sale typically surpasses other events throughout the year, especially the Spring Sale. From highly anticipated AAA masterpieces to inspirational indie gems, thousands of games will collectively see price drops. Players in the Chinese region can rest assured that most popular games will join the discount lineup, with only a few possibly unable to participate due to copyright or content review restrictions. In other regions, due to exchange rate fluctuations and occasional special pricing strategies by publishers, there may be more exclusive lower prices, which are worth noting.

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The above is an introduction to the 2025 Steam Summer Sale. The drumbeat of the Summer Sale is about to sound on the horizon. Take the time to sort out your wishlist, prepare your budget, and adjust to the best network state. When the Steam gates open on June 27th, may players not only lock in their long-desired masterpieces but also, under the strong support of biubiu, be invincible like a gale in every virtual battle.